That's totally okay. I would even say that's completely normal. If you feel like you have no clue what you are doing, or things don't make sense, then I recommend you go for the Strategy + Branding (the Elixir) Package. It begins with creating a brand strategy for your business. Such as discovering your brand's mission, vision, purpose, core values, analysing target audience & generating target personas, analysing your competitors, defining brand positioning, brand archetype, brand voice & expression and more. Through guided strategy sessions, I help you uncover what’s essential, what’s noise, and what’s waiting to be expressed. So you don't need a full plan, just willingness to explore.