Leadership Pool is a brand offering educational courses designed for emerging leaders
03
leadership Pool
education / online courses
Leadership Pool is a brand offering educational courses designed for emerging leaders eager to enhance their skills and advance to managerial positions. The brand was created to fill the gap in the market by offering dynamic leadership training for young professionals seeking growth and development.
/ about project
The strategic direction was to create a brand identity that blends professionalism with creativity and energy, resonating with young leaders who are ambitious and driven to take on leadership roles, while reflecting the brand's mission to empower and equip the next generation of leaders.
/ direction
gift certificate design
icon design
app icon
branded poster
The brand identity was designed to merge creative innovation with professional confidence, appealing to young, ambitious leaders.
/ identity design
Dark blue, vibrant blue and light beige were selected for brand colours to communicate trust, professionalism and ambition.
/ colour palette
• The branding helped Leadership Pool stand out from competitors, making it the go-to choice for emerging leaders looking to enhance their skills and advance their careers.
• The visual identity drove more leaders to enroll, as it effectively communicated a sense of trust and professionalism, making the brand feel like a reliable partner in their leadership journey.
• The design choices reinforced the brand's positioning as a trusted and forward-thinking leader in the online education industry, establishing it as an authority for leadership development.
• There’s been an increased excitement among enrollees, who feel energized and motivated by the brand’s combination of professionalism and creativity, setting the stage for an inspiring learning experience.
/ Results & Impact
